If the lighting in the fruit section is good, you won't have to worry about sales.

There's one area in supermarkets where profit margins vary drastically between different stores: the fruit section. According to 2025 industry data, the fruit section in a typical large chain supermarket accounts for only about 5% of the supermarket's total profit. However, leading competitors, through meticulous management, scientific product selection, and a superior customer experience, achieve a profit margin exceeding 30%.

Lighting plays a crucial role in creating a superior shopping experience. The core requirements for lighting in the supermarket fruit section are to highlight the appearance of the fruit, enhance the customer shopping experience, and simultaneously consider energy conservation and reduced waste. Specifically:

First, the fruit box should ideally use warm-toned lighting with a color temperature of 3000K-3500K and a color rendering index Ra>90. This will not only bring out the vibrant colors of the fruit but also restore its rich hue, effectively enhancing customers' desire to buy.

Secondly, regarding the layering of light in the display area, based on our practical experience, the illuminance at the fruit display area should be no less than 3000 Lux, while the illuminance in the surrounding aisles should be 500-800 Lux. This creates a clear contrast between the fruit on display and the environment, enhancing visual impact.

Third, scientific supermarket lighting design, including reasonable selection of lamp angles and lamp layout, should avoid glare affecting customers' shopping experience and effectively extend customers' dwell time.

Fourth, using intelligently adjustable lighting fixtures, increasing brightness during peak hours to improve the appearance of the fruit, and appropriately decreasing brightness during off-peak hours can effectively reduce fruit spoilage.